?> Lighthouse 100: Custom PHP vs WordPress vs Shopify April 2026 12 min read I’m Jacob Campbell, and a perfect Lighthouse score isn’t luck — it’s the natural result of shipping only the code a page needs. A custom PHP site ...

?> Schema Markup: The Hidden SEO Weapon Most Sites Ignore March 2026 14 min read I’m Jacob Campbell, and if I had to name the most underused SEO tactic, it’s schema markup. Most sites never add it, which is exactly ...

?> Inline Critical CSS: Cut Your First Contentful Paint in Half January 2026 13 min read I’m Jacob Campbell, and if I could only make one speed fix on a slow site, it would be inlining critical CSS. External styleshe...

How to Add Stripe Checkout to a Custom PHP Website (No Plugins) September 2025 14 min read by Jacob Campbell I’m Jacob Campbell, and you don’t need WooCommerce or a pile of plugins to take payments — plain PHP and Stripe Checko...

?> Migrate WordPress to Custom PHP Without Losing SEO December 2025 16 min read I’m Jacob Campbell, and I move sites off WordPress for a living without losing rankings — here’s the technical playbook. WordPress is f...

?> MySQL Indexing: Slash Query Times by Up to 96% November 2025 14 min read I’m Jacob Campbell, and the single biggest backend speed win I see is also the most overlooked: indexing. Without the right index, MySQL rea...

?> Core Web Vitals Explained: LCP, INP & CLS in Plain English August 2025 14 min read I’m Jacob Campbell, and Core Web Vitals are where a lot of site owners get lost in acronyms — so here’s the plain-English...

?> Schema Markup Guide: Using JSON-LD to Win Rich Results February 2026 16 min read I’m Jacob Campbell, and schema markup is one of the most underused SEO wins out there — it’s how you turn a plain blue link into a r...

?> SEO Migration Guide: Keep Your Rankings When You Switch Platforms July 2025 16 min read I’m Jacob Campbell, and I’ve migrated sites off WordPress without dropping a single ranking — so let me walk you through how...

?> Local SEO Tips: How to Rank for “Near Me” Searches in 2026 September 2025 15 min read I’m Jacob Campbell, and local SEO is one of the highest-return things a small business can do — yet most get it wrong because t...

How Much Does a Custom Website Cost in 2026? A Builder's Honest Pricing Guide Pricing Guide · Updated June 2026 · 11 min read · by Jacob Campbell I'm Jacob Campbell, and I've been quoting and building custom websites long enou...

Custom Website vs Website Builders (Wix, Squarespace, WordPress): A 2026 Comparison From Someone Who Builds Both ⚖️ Comparison · Updated June 2026 · 12 min read · by Jacob Campbell I'm Jacob Campbell, and I've rebuilt enough Wix, Sq...

How to Hire a Website Developer in 2026: A Complete Guide From the Other Side of the Table Hiring Guide · Updated June 2026 · 12 min read · by Jacob Campbell I'm Jacob Campbell, and I've been the developer on the other side of this...

How Long Does It Take to Build a Custom Website? A 2026 Timeline From the Workshop ⏱️ Project Timeline · Updated June 2026 · 10 min read · by Jacob Campbell I'm Jacob Campbell, and after delivering custom sites for years I can tell ...

Do You Own Your Website? Code, Domain & Hosting Ownership Explained Ownership Guide · Updated June 2026 · 10 min read · by Jacob Campbell I'm Jacob Campbell, and I've watched this exact scenario play out too many times: a busin...

Why Isn't My Website Ranking on Google? 9 Real Reasons (and How I Fix Each One) SEO Diagnosis · Updated June 2026 · 12 min read · by Jacob Campbell I'm Jacob Campbell, and when a client tells me their site "just won't rank," i...

Custom Website vs Template: Which Is Really Better for SEO & Speed? ⚖️ Comparison · Updated June 2026 · 11 min read · by Jacob Campbell I'm Jacob Campbell, and I've built sites both ways — custom from scratch and on top of premi...

What Makes a Website Load Fast? A Plain-English Guide to Speed in 2026 ⚡ Performance · Updated June 2026 · 11 min read · by Jacob Campbell I'm Jacob Campbell, and chasing perfect performance scores is one of my favourite parts of bu...