Running Gemini directly where the data already lives feels like a big unlock, especially for teams stuck on security reviews. Nice write up, Tom Smith. Curious how people see this changing the build vs buy decision for enterprise AI tools?
Snowflake Brings Google's Gemini 3 Models to Its Data Platform
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@[Ben Kiehl] Thanks Ben! You're right about the security review bottleneck. I've seen teams spend 6–9 months just getting approval to move data between systems. When you can run the models where the data already sits, you skip that entire cycle.
On build vs buy, I think this shifts the equation in an interesting way. Teams that were building custom solutions because they couldn't get data out of Snowflake now have another option. They can buy access to Gemini through their existing platform instead of building and maintaining their own infrastructure.
But it's not a complete replacement for custom tools. If you need highly specialized domain logic or unique workflows, you'll still build. The difference is you can now use these models as building blocks inside Snowflake instead of starting from scratch.
The real question becomes: does your AI need to be differentiated, or does it just need to work? If it's the latter, this integration makes buying a lot more appealing.
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That AI fluency comes from direct experience: I was one of the original six members of Google's Bard training team (now Gemini) and currently evaluate Meta's AI Business Assistant. I understand how these models work from the inside, which shapes how I write about them for a technical audience.
I specialize in LLM evaluation, prompt engineering, and RLHF methodologies, and I write about real-world implementation challenges — not theoretical possibilities. I attend major tech conferences to stay close to what developers actually face when deploying AI in production. Show less
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