Yext published an analysis of 17.2 million AI citations this month, and the headline is not that AI search is hard. It is that AI search is not one thing. The four major engines apply fundamentally different retrieval logic. Not different weightings...

The web is getting a new reader. It is not only a customer, a search crawler, or a casual visitor. It is an AI assistant trying to decide whether a business is worth surfacing, summarizing, comparing, or acting on. OpenAI's ChatGPT agent announcemen...