In the 1930s, two cartographers at the General Drafting Company — Otto Lindberg and Ernest Alpers — placed a fictional town on their map of New York State. They called it Agloe, an anagram of their initials, and dropped it at an unremarkable intersec...

Every generation of developers inherits the same distribution problem: how do you get the right message to the right person? The history of marketing is a 5,000-year optimization problem — and we're about to hit a discontinuity. The Targeting Proble...

Every generation of developers inherits the same distribution problem: how do you get the right message to the right person? The history of marketing is a 5,000-year optimization problem — and we're about to hit a discontinuity. The Targeting Proble...

What Swiss watchmaking's fourteen-year collapse and improbable recovery has to say about the question software engineering is implicitly organized around — and what happens when that question becomes unanswerable. In December 1969, Seiko shipped a ...