If you're a freelance dev quoting a Squarespace-to-WordPress migration, pricing it like a standard "content move" undersells the work — and pricing it like a full custom build oversells it to the client. Here's how to scope it properly.
What's actually involved (not just content transfer):
- Squarespace templates are proprietary and don't export — you're rebuilding the design in WordPress, not migrating it
- Full URL audit + 301 redirect map (this is the technical SEO-critical piece most junior devs underscope)
- Metadata transfer (titles, meta descriptions, alt text) — often manually re-entered since export is inconsistent
- Reconnecting third-party integrations (forms, booking tools, email capture)
- Staging environment testing before DNS cutover
Where devs typically underquote:
E-commerce. Moving Squarespace Commerce to WooCommerce isn't "importing products" — it's rebuilding the catalog, payment gateway setup, and checkout flow from scratch. Price this as a separate line item, not a content-migration add-on.
Rough market rates for reference: $400–$1,200 for a standard business site (10–30 pages), $800–$2,500+ once e-commerce or heavy custom design enters the scope.
Full breakdown with a step-by-step process and a real project example: https://amanurrahman.com/blog-post/squarespace-to-wordpress-migration-cost