We build Opti-Behavior, the WordPress plugin discussed here. Originally published on optiuser.com.
A page that gets traffic and no conversions is a bug report without a stack trace. Debug it the same way: reproduce, locate, fix one thing, re-test.
Reproduce: open the page on a real phone, on mobile data. Is the main button visible without scrolling? Does every element that looks clickable actually do something?
Locate: find the step that loses people. Page → form or cart → thank-you page. Count visitors at each step for 30 days. The biggest drop is your failing line.
Inspect that step: where do people click instead of the goal (click heatmap), where do they stop scrolling, which field do they quit on, is there a script error in the console?
Fix one thing: the button above the fold, a dead element made into a link, one form field removed.
Re-test: compare the same step two weeks later. Same period length, same traffic source if you can.
On WordPress, Opti-Behavior automates the "locate" part: the modules you switch on (funnels, click heatmap: Free) feed Smart Insights, which flags the step and what it cost. Page X-Ray (Pro) then lists the problems of that page, most costly first, each with what to change.
The 9 usual causes, with how to spot each one: https://optiuser.com/go/cl-1411-not-converting
Drafted with AI assistance, reviewed by the Opti-Behavior Team.