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Two thirds of what Google's AI Overviews cite comes from the top 30% of a page.

Two thirds of what Google's AI Overviews cite comes from the top 30% of a page.

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calendar_today ago • schedule1 min read

We checked 600 real searches and traced about 4,300 cited passages back to the exact spot on the page they came from.

67% came from the top 30% of the page in Google AI Overviews, and 60% in Google AI Mode.

Kevin Indig's research found the same pattern for ChatGPT, but weaker: 44% of its citations come from the top 30%.

Takeaway: don't bury the lead. Put the answers you want AI to cite in the top 30% of your pages.

We're repeating these searches on a regular basis to see how much this changes. Follow along for the results and more of what we're finding about how to get cited by AI.

3 Comments

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Interesting finding. It really shows how much the opening part of a page can matter for AI search visibility.

0 votes
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Interesting insight! It shows why putting clear, useful answers at the beginning of an article matters so much for SEO and AI search visibility. Great reminder for developers and content creators to focus on structure, clarity, and value.

1 vote
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Good one, thank you!

1 vote
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Bilal Ikram
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