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Migrate WordPress to Custom PHP Without Losing SEO
December 2025
16 min read
I’m Jacob Campbell, and I move sites off WordPress for a living without losing rankings — here’s the technical playbook. WordPress is fine until the plugin weight, security patching and speed become a tax you pay forever. Custom PHP removes that tax, and if you migrate carefully, Google never notices the switch. This is the step-by-step from export to launch, grounded in Google’s own site-move guidance.