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SEO Migration Guide: Keep Your Rankings When You Switch Platforms
July 2025
16 min read
I’m Jacob Campbell, and I’ve migrated sites off WordPress without dropping a single ranking — so let me walk you through how it’s actually done. Most “we lost all our traffic after the redesign” horror stories come from a handful of avoidable mistakes: broken redirects, changed URLs, and missing metadata. Done properly, a migration is invisible to Google. This guide gives you the exact sequence, grounded in Google’s own site-move documentation, so your rankings come along for the ride.
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