After 4,000 interviews with developers, you’re basically a senior engineer in trauma vocabulary and opinion parsing
I'm Not a Developer. But I've Spent 10 Years Writing for Them.
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@[Ayush_SIngh] Great question, Ayush. Honestly? I'm not sure it has changed as much as people think.
When I started writing for developers, engineers, and architects in 2015, I learned fast that this audience has a finely tuned BS detector. They've been pitched vaporware for decades. They don't trust claims — they trust results. And they're not going to believe something works until they can test it themselves for their specific use case.
That skepticism hasn't gone away. If anything, it's more justified. The volume of noise has increased, but the tolerance for it hasn't.
What has changed is the format. Shorter. More direct. Less preamble. But the underlying demand — just give me the facts, show me what it actually does — that's been consistent from day one.
The writers who struggle with this audience are usually the ones trying to sell something. The ones who do well treat the reader like the smartest person in the room. Because usually, they are.
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