Direct answer: choose an Apollo plan by the paid action you must prove, not by the longest feature list. Free can be enough to define a market and inspect the interface. Basic adds a much larger recurring credit allowance and several plan-gated targeting and enrichment options. Professional becomes relevant when a team needs larger calling, reporting, testing, or workflow limits. Organization starts with a multi-seat annual commitment. The real monthly cost is seats plus consumed data actions, add-ons, any missing verification or sending tools, and the time spent rejecting stale or irrelevant records.
Partner disclosure. This guide includes a partner link to Apollo . If you create an account or purchase through it, I may earn a commission at no extra cost to you.
This page has one job: explain Apollo pricing for a solo operator or small B2B team. It does not replace the free-account and trial checklist , teach a complete CSV enrichment workflow, or provide a full product review. Prices, credits, and limits below were checked on August 27, 2026 and may change.
Apollo plan prices and included credits
Plan Monthly billing screen Annual billing screen Credits shown Small-team boundary
Free US$0 US$0 75 per seat per month Start the ICP and interface test. Confirm enrichment access in the actual workspace. Basic US$65 per seat per month US$49 per seat per month, US$588 billed yearly 2,500 per month or 30,000 per year upfront Larger credit allowance, advanced filters, and more enrichment options. Professional US$99 per seat per month US$79 per seat per month, US$948 billed yearly 4,000 per month or 48,000 per year upfront Higher workflow, calling, reporting, and testing allowances. Organization US$149 monthly equivalent, annual commitment US$119 per seat per month, minimum three seats 6,000 per month or 72,000 per year upfront Enterprise controls, larger limits, and a multi-seat commitment.
The annual prices and credit grants match Apollo's official pricing page . Monthly prices, add-on quotes, and plan details were also captured from the FloxoLab account on August 26, 2026. Taxes, promotions, workspace configuration, and rollout differences can change the checkout.
Annual billing snapshot captured on August 26, 2026: Basic US$49, Professional US$79, and Organization US$119 per seat per month, billed annually. Organization showed a three-seat minimum.
Monthly billing snapshot from the same account: Basic US$65 and Professional US$99 per seat per month. Organization still displayed annual billing only at US$149 per seat per month.
Trial-credit conflict: Apollo's public pricing FAQ currently says a trial includes 50 credits plus 5 mobile credits. A separate Apollo Help article says 100 free credits. The Professional trial activated in the FloxoLab account displayed 75 credits. Do not use a trial allowance to estimate normal paid capacity. Record the exact confirmation and Plan Overview screens for your workspace.
What the long feature list actually buys
The comparison screen groups many different jobs under one subscription. A checkmark only proves that a plan matrix listed the feature. It does not prove that the workflow is useful, available in every workspace, or free of additional credit and add-on costs.
Feature label What it does Why a small team may care
Contact & Account Data Provides person and company records that other Apollo workflows use. Useful as a discovery layer, but the records still need identity, role, recency, and relevance checks. Waterfall Enrichment Can try Apollo and external data sources in sequence when a requested field is missing. May improve coverage, but the source path and variable credit cost must be recorded before scaling. CSV, CRM & API Enrichment Enriches an uploaded file, connected CRM, or custom application through different entry points. Choose the route where the record already lives. More integration is not automatically better data. Intent Topics & Filters Lets the operator filter or prioritize accounts by selected intent topics. Treat it as timing evidence for research, not proof that a company is ready to buy. Domain & Mailbox Purchasing Adds sending infrastructure inside the Apollo workflow. The matrix showed separate credit costs, so these are not simply included because sequences are available. Website Visitors and Form Enrichment Identifies eligible site visitors and enriches inbound form records. Relevant only when the site has enough qualified traffic and a privacy-reviewed follow-up process. Inbound Routers and Meetings Routes inbound records and schedules meetings under configured rules. Useful after ownership, qualification, calendars, and fallback handling are defined.
The plan matrix separates basic filters from advanced filters and signals. It also showed one intent topic on Free, six on Basic and Professional, and twelve on Organization.
The data-enrichment category lists several entry points. This screenshot records the comparison claims, not a successful hands-on enrichment run.
Domain, mailbox, dialer, workflow, and meeting rows expose costs and limits that are easy to miss when comparing only seat prices.
Inbound and Advanced Dialer are separate US$149 team add-ons
The current checkout displayed Inbound and Advanced Dialer at US$149 per team per month each. The Inbound trial card showed visitor, domain tracking, form enrichment, form builder, and US contact identification limits. That full add-on allowance should not be confused with a smaller base-plan allowance that may appear elsewhere in the account.
Account checkout on August 26, 2026. Inbound was active as a fourteen-day trial; both add-ons were quoted at US$149 per team per month.
Free is a preparation plan, not a complete cost test
Free is useful when the team still needs to define its ICP, exclusions, role set, and required fields. It can also reveal whether the interface and basic search route make sense. It cannot prove a paid feature that the account does not expose. In the checked workspace, opening Data enrichment redirected to the upgrade screen because CSV enrichment was not included on Free.
Stay on Free while any of these are unresolved:
the target market is still described as everyone who might buy;
no one can name the required contact and company fields;
the team has no duplicate, suppression, or manual-review rule;
the paid feature has no pass or fail criterion;
the operator cannot estimate how many accepted records are needed per month.
Credits turn usage into the variable cost
The checked account screen separated several actions instead of presenting one universal credit price. That makes a record count alone misleading.
Apollo's account explanation shows why a credit is not a universal lead unit. Different actions consume different amounts.
Action shown Draft credit rate Cost-control question
Verified email 1 credit How many net-new verified emails are actually required? Phone number 8 credits Does the sales process use calling enough to justify the higher rate? Enrich data 1 to 8 credits Which fields and data sources are selected, and what will a usable result cost? AI Research 1 credit per run Which decision improves because this research was run? US Dialer 1 credit per 30 seconds What connected-call volume belongs in the monthly estimate?
Do not multiply the plan allowance by one favorite rate and call that the number of leads. A workflow may use several credit categories on the same accepted record. It may also spend credits on a record that later fails the role, company, geography, or legal-use check.
Observed add-on credit prices
The active Professional checkout allowed the team to add shared monthly credits on top of the included 4,000. The following slider positions were captured on August 26, 2026. They are account evidence, not a promise that every region, plan, or future checkout will show the same quote.
Extra credits per month Displayed monthly price Displayed price per extra credit
400 US$10 US$0.025 1,000 US$25 US$0.025 2,500 US$50 US$0.020 10,000 US$180 US$0.018 250,000 US$3,750 US$0.015
One captured slider state: 10,000 extra shared credits for US$180 per month on top of the current plan allowance.
Apollo's plan-management documentation confirms that add-on credits are recurring, take effect immediately, are not prorated, and expire at the end of the billing cycle. Buying midway through a cycle can therefore make the effective cost higher than the slider alone suggests.
Calculate cost per usable record, not cost per reveal
Use a small worksheet before choosing a tier:
Set the number of active seats, not the number of people who might log in someday.
Estimate monthly candidate records for one target segment.
Split required actions into email, phone, enrichment, AI research, export, and dialer categories.
Apply the current account-specific credit rates and included allowances.
Estimate the percentage that will pass company, role, recency, and manual-verification checks.
Add every external tool and the operator time required to finish the workflow.
Working formula: real monthly cost = Apollo seats + add-on credits + required external tools + review labor. Cost per usable record = real monthly cost divided by the records that pass the complete acceptance check.
Three small-team cost scenarios
These examples use the checked monthly prices and credit rates. They are planning models, not recommended volumes. Taxes, external tools, and labor are shown separately because they vary by team.
Scenario Credit actions Apollo software cost Usable-record check
Free preparation 40 verified emails = 40 credits US$0 If 20 records pass review, software cost is US$0 per usable record. Research labor still counts. Solo Basic test 300 emails + 25 phones + 100 AI runs = 600 credits US$65 monthly seat, within the displayed 2,500-credit allowance At 75 usable records, seat cost is about US$0.87 each before labor and other tools. Basic with extra capacity Up to 5,000 available credits after adding 2,500 to the displayed plan allowance US$65 seat + observed US$50 add-on = US$115 At 250 usable records, platform cost is US$0.46 each before labor, tax, and required infrastructure.
The lowest unit price is not automatically the best purchase. A larger allowance saves money only when the team can use it before expiry and the additional records still pass company, role, recency, suppression, and lawful-use checks.
Compare Apollo with the separate stack it may replace
Apollo can combine several jobs, but a combined platform is cheaper only when the team uses those jobs and the output fits its market. Compare the complete workflow:
company and people discovery;
business email and phone finding;
verification and enrichment;
CSV or CRM handoff;
sequence and task execution;
mailbox, domain, deliverability, and suppression operations;
manual research and quality control.
Do not insert competitor prices until they are checked on the same date, currency, billing period, and usage assumption. The comparison should show which jobs disappear, which remain, and where another tool is still required.
Choose the tier by the first hard requirement
Situation Likely starting route Evidence required before paying
Solo operator def
